CheckM8 released the IAB Rich Media Rising Stars (http://www.iab.net/risingstars) ad units available as a full-service or through its do-it-yourself AdVantage|RICH MEDIA Studio. The rising star ad units give publishers new monetization opportunities and creative agencies and advertisers a new canvas in order to maximize effectiveness of online campaigns.
CheckM8’s IAB Rich Media Rising Stars formats are designed with SMB advertisers in mind. Each uses simple creative assets such as Images, dynamic HTML (for YouTube videos, micro sites, interactive maps, and real-time content), and/or Flash. The drop-and-go simplicity of CheckM8-powered rich media formats dramatically lowers the barrier to entry for advertisers without an agency or sophisticated creative department.