CheckM8 “Drop Kicks” Response Rates with New Rich Media Ad Format

Posted on September 20, 2010 by CheckM8
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(New York, NY – September 20, 2010) CheckM8 announced today the release of the Drop Kick, a new rich media format that takes a dynamic screen shot of a publishers page, drops the page down in a three dimensional manner, then displays a full page advertisement.

“New and innovative formats like the Drop Kick demonstrate CheckM8’s continued leadership in rich media,” says Dana Ghavami, CEO CheckM8, Inc. “What really separates this format from anything else that is on the market today is its dynamic nature. Until now publishers would have to use static screen shots that did not reflect the current presentation of their continually updated content. This improvement enhances the user experience and ad effectiveness by leaps and bounds.”

See more exciting Rich Media formats in our Rich Media Gallery .

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CheckM8 Expands Headquarters in New York

Posted on December 30, 2009 by CheckM8
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New York (December 30, 2009) CheckM8, the pioneer of rich media ad technologies, today announced the expansion of its New York headquarters. To date, its New York operations primarily served as a sales and support office for North American activities. The company has now augmented its New York operations to serve as the central office for global operations and product development. As a result, CheckM8 senior management is centralized and senior engineering being relocated from its R&D center in Tel Aviv to expanded facilities in New York City.

“CheckM8 has been a global provider of innovative advertising technologies since 2000,” says Dana Ghavami, Chief Executive Officer of CheckM8. “We have come to a tipping point in new opportunity for the company in the Americas and see this as the opportune time to bring our best talent and resources together to forge the future of the company.”

CheckM8 plans to roll out the next-generation of its rich media platform and unveil a new video ad platform in 2010 while it will service a growing North and South American customer base from its expanded New York base of operations. Product planning and engineering will be newly relocated functions in NYC. “Moreover, North America is the most advanced and mature advertising industry in the world and centering our gravity here is invaluable to being in tune and staying ahead of online ad market trends,” concludes Ghavami. Continue reading →

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CheckM8 Has Best Revenue Year in its History

Posted on December 19, 2008 by CheckM8
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Revenue Soars for Leading Independent Ad Technology Provider Despite Turbulent Times.

New York (December 19, 2008) CheckM8 (pronounced “checkmate”)
the leading independent ad technology provider offering cutting-edge ad serving, inventory management, and rich media solutions, today announced it will nearly double in year-over-year revenue despite the harsh economic climate. The result is the highest revenue year for the company since it was founded in 2000.

The company has significant traction in North America and signed 30 new customers in 2008, including CurtCo Media, Game Show Network, Laptop Magazine, Texas Monthly, and Ziff Davis Media. It also has taken a prominent position in key global markets including Brazil and Tokyo.

“Publishers are looking at the value provided by ad technology partners now more than ever during these turbulent economic times,” says Dana Ghavami, CEO, CheckM8.” Emerging providers like CheckM8 bring tremendous efficiencies in the ad management process and open major new revenues streams with our rich media technologies”.

In support of continued growth and demand, CheckM8 this year integrated with leading publisher tools like Solbright for IO management and video content management platform Brightcove.
“CheckM8 is gaining a firm footing with brand publishers worldwide as the ad technology landscape shapes up between monetizing ad space with a partner or being monetized by one of the Big 4 ad portal networks,” continues Mr.
Ghavami. “Moreover, we are leading the way for publishers to maximize lucrative rich media and video advertising in the wake of mounting price pressure on traditional online ad inventory.” Continue reading →

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CheckM8 Joins the Brightcove Alliance

Posted on December 8, 2008 by CheckM8
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Partnership Allows Publishers to Unleash the Power of Video Advertising.

New York (December 8, 2008) CheckM8 (pronounced “checkmate”) which provides the most advanced technologies for ad serving and rich media to the online advertising industry, today announced it has joined the Brightcove Alliance, a global ecosystem of partners developing solutions and services with the Brightcove online video platform. In joining the Brightcove Alliance, CheckM8 has built seamless support for the Brightcove online video platform into its AdVantage ad management platform, allowing publishers to leverage and monetize the synergy of their video content assets and advertising opportunities. Through the Brightcove Alliance, CheckM8 will also participate in co-marketing programs that reach Brightcove’s fast-growing customer base across North America, Europe and Asia.

The AdVantage ad management and Rich Media Manager (RMM) platforms support the Brightcove online video platform with IAB compliant in-stream video ads, overlay ads and the possibility of being paired with advanced companion ads. AdVantage couples the power of targetability, measurability and interactivity with the attractiveness of video inventory to maximize publisher’s revenues. CheckM8’s approach allows publishers to offer their entire media inventory as a canvas for media buying over video content, rich media and display ads, to deliver the most effective advertising revenue streams. Video overlay ad creation and companion roadblocks are enhanced with a rich library of ready-made options that give full control over user experience and eliminate the need for any technical coding or resources.

“With online video being the fastest growing advertising segment, it is important to allow publishers to support video advertising with advanced targeting, inventory forecasting and streamlined trafficking operation,” says Dana Ghavami, CEO, CheckM8, Inc. “CheckM8 is proud to join the Brightcove Alliance which allows us to offer our unique set of advertising tools to the growing number of publishers that work with Brightcove.” Continue reading →

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CheckM8 Unveils Next-Generation Inventory Forecasting Navigator for Publishers

Posted on September 16, 2008 by CheckM8
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CheckM8 (pronounced “checkmate”) today announced that it has released the latest
generation of its AdVantage Inventory Yield Manager based on novel, patent-pending SMARTtags that analyze site metrics and user behavior for ad inventory management. SMARTtag data collection garners actual page views, unduplicated unique users, and user targeting parameters mapped down to an unlimited channel, sub-channel or even page level hierarchy. In addition, AdVantage proprietary, patent-pending inventory forecasting algorithms analyze 100% pure data sets for sampling-error free predictions. AdVantage Inventory Yield Manager advanced forecasting model takes into account unprecedented factors, including ad policies, day parts, geography, seasonality, special days, growth trends, traffic spikes, user attributes, and targeting parameters.

“Inventory is at the heart of every strategic decision a publisher makes from rate card pricing to sales forecasting to monetizing unsold ad space. Yet, the publishing industry is told ad inventory is unpredictable and previous forecasting attempts are like throwing a DART. Unfortunately, what is under-forecasted is under-sold,” says Dana Ghavami, Chief Executive Officer of CheckM8. “The AdVantage Inventory Yield Manager is proven to significantly boost the bottom line and enable publishes to put the Excel sheets away as they gain confidence to deliver Insertion Orders. And it’s so easy to use that anyone can do it.”

AdVantage Inventory Yield Manager is the most advanced and accurate inventory management and forecasting engine for publishers and is exclusively available to its AdVantage digital ad management platform customers including Bonnier Group, Nielsen, Terra Networks. Unified with advanced ad serving– AdVantage exclusively controls ad delivery by forecasting availability– an inseparable value unattainable by legacy ad servers and unachievable by third party plug-in solutions. Furthermore, publishers for the first time can precisely forecast rich media and video ad availability, as well as factor ad policies and frequency rules for in-or-over page ad inventory. Continue reading →

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